Model Buses for FIFA World Cup Qatar are Officially Delivered by Higer Oman Factory
As the final batch of Higer buses produced by Oman KD factory rolled off theproduction line, all the 100 buses for FIFA World Cup Qatar were delivered.With the advent of FIFA World Cup, means of traffic support in Qatar have attracted wide attention. Oman KD Factory, as a modern bus manufacturing base of Higer in the Middle East, with timely and efficient operation and delivery, has set a new model for the export of China's modern buses to the world.
After signing the order of 1,815 vehicles for the FIFA World Cup Qatar 2020, Higer responded timely and set up a special team quickly to prepare for the production and manufacturing. The KD Factory Project funded by Higer and KM, its partner in Oman, was also completed in 2020 and participated in the production of vehicles for the World Cup.
The factory covers an area of about 220,000 square meters and consists of workshops for parts processing, welding, coating and final assembly with the latest process technology, well-equipped inspection sites and testing facilities, and a large number of auxiliary facilities, so as to ensure that the products are excellent in quality to cope with various road conditions and the worst weather conditions.
With rigorous organization for production, Oman Factory completed the assembly ofthe first bus last December. According to a local employee, the model in theorder placed with Oman Factory is Higer new-generation E-series KLQ6952, and the power, interior, seat and other configurations are specially customized for FIFA World Cup Qatar. It is of historic significance to Oman's automobile manufacturing industry.
The production was carried out quickly, and the supporting resources were provided in a timely manner. According to Jiang Haifeng, General Manager of Higer Overseas Sales Company, "Higer has transferred its years of experience inintelligent bus manufacturing to Oman KD Factory. We have shipped more than9,000 accessories and supporting equipment to Oman in four batches in advance, and sent 24 KD experts, senior technicians and other support teams to provide nanny-style technical support in welding, painting, chassis, final assembly and quality control in the manufacturing process, in order to ensure that everyvehicle can serve the World Cup reliably."
The factory is close to Qatar, so fast delivery of the buses for FIFA World Cup is achieved with less time of shipment and lower storage costs. Moreover, with the unique advantages of the factory, we can more accurately figure out the needs of customers in the Middle East and provide customized and differentiated order services for various customers. It also helps improve the influence of Higer in neighboring GCC countries and even North Africa, and better explore new international markets.
As the"bridge head" in the Middle East market, Higer's factory in Oman hasgained value chain competitiveness from manufacturing and customized productsto quality control, distribution and service, and served as a valuable reference for China's buses to explore a model for going out. Higer has run itsbus business in the Middle East for many years, and seen a cumulative sales volume of more than 6,600 buses in the Qatar market. It has become the Chinese bus brand with the highest share in the local market. School buses and passenger buses made by Higer are seen everywhere on the streets of the Middle East, adding luster to the public transportation in the Arab region.
As a pioneer of Chinese bus brands, Higer has been accelerating its localized production overseas. It is reported that besides the Oman Factory, Higer has established production bases in Venezuela, Russia, Algeria, Nigeria, Malaysia and Vietnam. Its international business extends from South America, Africa, and Southeast Asia to developed countries and regions. Analysts in the bus industry believe that in the development of the global bus industry, overseas factories will not only promote local employment and improve local bus production level, but also help Chinese enterprises better integrate into local development and enhance the international influence of Chinese bus brands. For Higer, the KD Factory is responsible for not only the output of products, but also the outputof technology, brand and service, and the output of China's model of modern buses, which is one of the important ways for Chinese bus brands to go global.